lool ventures

lool ventures is an Israeli early-stage venture capital firm based in Tel Aviv, Israel, investing in software, information technology, artificial intelligence / deep learning, Internet-of-Things (IoT), and adjacent Israeli-technology themes. The firm was founded by Yaniv Golan (General Partner; previously Co-Founder and CEO of YT Industries), Avichay Nissenbaum (Managing Partner; previously Co-Founder and CEO of Yedda, acquired by AOL), and partners. lool ventures operates as an Israeli early-stage specialist in the broader Tel Aviv technology ecosystem alongside firms such as Aleph, Grove Ventures, Vertex Ventures Israel, Pitango, and Viola Ventures. The firm's distinctive lower-case ''lool'' name and website are intentional branding choices that stand out in the Israeli VC landscape. lool has raised multiple institutional funds (lool Fund I, II, III) with aggregate AUM in the USD low-hundreds of millions range. Notable portfolio companies include Cloudinary (image/video SaaS, late-stage growth), Trax (retail vision-AI, unicorn), Feedvisor (Amazon retail software), Klarity, and various other Israeli-technology start-ups.