Jupiter Holdings is a private investment firm specializing in alternative investments and the pursuit of superior absolute returns. The firm invests in three primary areas: real estate, private equity and marketable securities. It invests in companies based in the United States and operating in the consumer products and services, retail and restaurants, franchisees, business services, basic manufacturing, value-added distribution, healthcare services, energy, transportation and distribution sectors. The firm was founded in 1997 and is based in Newport Beach, California.