Independence Blue Cross (IBX) is an insurance company based in Philadelphia, Pennsylvania. Established in 1938, the firm provides health insurance products to individuals and families as well as to corporations in southeastern Pennsylvania. The mission of IBC is to enhance the health and wellness of the people and communities they serve. It is an independent licensee of the Blue Cross and Blue Shield Association. It operates as a subsidiary of Independence Health Group. The assets of the firm are managed by the executive management team.