Imaginary

Imaginary Ventures is a New York City-based early-stage venture capital firm founded in 2017 by co-founders and managing partners Natalie Massenet DBE MBE (the founder of luxury online retailer Net-a-Porter in 2000, sold to Richemont, merged with YOOX in 2015; Business of Fashion Hall of Fame inductee; TIME 100 honoree; chairman of the British Fashion Council 2013-2017; currently non-executive co-Chairman of Farfetch) and Nick Brown (formerly a Partner at 14W Venture Partners, where he was an early investor in Glossier, Warby Parker, and The RealReal; BoF 500 member). The firm invests at the intersection of retail, consumer brands, and technology across the United States and Europe, organising its portfolio around the ''customer wallet'' and consumer-journey rather than traditional category silos, with check sizes typically in the USD 100,000 to USD 10 million range at pre-seed, seed, and Series A stages. Fund I closed at approximately USD 75 million; Fund II raised approximately USD 160 million. Notable portfolio companies include Farfetch, Reformation, Everlane, Glossier, Necessaire, Daily Harvest, Good American, Universal Standard, Appear Here, Bread, Goodfair, Ami Cole, Nuggs, and Skims. The firm is deliberately over-indexed on culture-defining digitally-native brands in fashion, beauty, lifestyle, and food.