HFF Securities is a real estate investment banking affiliate of Holliday Fenoglio Fowler focused on providing private equity and corporate finance services. HFFS provides private equity fundraising and institutional marketing services for public and private real estate companies, with a primary focus on opportunity and value-added real estate funds. The firm acts as an advisor to real estate companies for strategic transactions that include mergers and acquisitions, sales and divestitures, privatizations and management buyouts and recapitalizations and restructuring. The firm was founded in 2004 and is based in Los Angeles, California.