Good Capital

Good Capital is a Delhi-based venture capital firm founded in 2019 that makes early-stage investments in technology-driven startups, with a focus on companies leveraging AI/ML, B2C/e-commerce, and consumer-oriented business models in India’s low-trust, high-touch economy. The firm emphasizes backing founders and business models that integrate human intermediaries with technology to enhance trust and coordination at scale, often leading rounds at the pre-seed and seed stages. Good Capital manages multiple funds, has backed several dozen companies, and typically targets investment sizes appropriate for early growth while supporting portfolio development. Its portfolio includes ventures across consumer tech, health, and marketplace sectors, and the firm plays an active role in founder support and ecosystem engagement. Good Capital was established by entrepreneurs with prior operating experience and positions itself as an early institutional investor in India’s startup landscape.