General Mills Ventures

General Mills Ventures is a venture capital fund created by the General Mills company. The firm invests primarily in the United States and is headquartered in Minneapolis, MN. General Mills Ventures seeks to invest in start-ups that have sales of at least $3 million in the U.S. and an industry focus in food technology, emerging packaged food brands, and digital media. The General Mills Worldwide Innovation Network (G-WIN) actively seek partners who can help deliver breakthrough innovation through these industries.