G9 Ventures

G9 Ventures is a New York-based venture capital firm backing U.S. startups from seed through Series B, with an early-stage focus on generational consumer brands that help people live, look and feel better. The firm invests across consumer goods, commerce, e-commerce, beauty, wellness, women’s health, food and beverage, fashion, sports, fintech, HR tech and AI-enabled services, making it relevant for founders building consumer-facing or commerce-enabled businesses. Portfolio examples include AG1, Saie, Khaite, bobbie, Starface, On and Caraway.