Forj Investors is a VC firm focused on secondary, growth-stage investments in consumer companies, with an India focus. It targets later-stage opportunities across consumer goods, commerce, hardware, media, and health and wellness, with portfolio examples including Atomberg, Ayurveda Experience and Pratilipi. It has also participated in a U.S. Series A education technology financing, making it relevant for founders with consumer-focused growth-stage opportunities and selective early-stage education exposure.