Fitbit

Fitbit, Inc. is a consumer electronics and digital health company founded in 2007 by James Park and Eric Friedman, originally headquartered in San Francisco, California. The company pioneered the consumer wearable fitness tracker market, developing a range of activity trackers, smartwatches, and health monitoring devices that track metrics such as steps, heart rate, sleep quality, and caloric expenditure. The firm went public on the New York Stock Exchange in 2015 under the ticker FIT. In January 2021, Google completed its acquisition of Fitbit for approximately USD 2.1 billion, integrating Fitbit's hardware, software, and health data capabilities into Google's broader hardware and wearable technology ecosystem. The firm products continue to be sold under the Fitbit brand as part of Google's consumer hardware division, and the company's technology has contributed to the development of Google's Pixel Watch and health-focused features across Google platforms.