FirstCG (First Capital Group) is a New York–based private investment firm that provides flexible capital solutions and strategic support to lower-middle-market companies across industries such as industrials, business services, consumer products, and healthcare. The firm partners with founders and management teams through majority and significant minority equity investments, as well as structured financings, to support growth, recapitalizations, and ownership transitions. FirstCG emphasizes operational collaboration and tailored capital structures to align interests and drive company value over time. Its investment activities are concentrated in the United States and target businesses with proven cash flows and strong market positions. The firm also engages in sponsor-to-sponsor transactions to facilitate liquidity and strategic repositioning.