EasyGroup (Stelios)

EasyGroup (Stelios) is the London-based family-office-style private investment vehicle and brand licensing group associated with Sir Stelios Haji-Ioannou. Founded in 1994, it owns and licenses the easy brand, generating royalty income and partnering with value-driven consumer businesses across travel, hospitality, transportation, aviation, retail, finance, real estate and related sectors. It is relevant for founders or operators seeking strategic brand licensing, franchise or partnership capital rather than a conventional venture capital fund, with activity across global markets.