Conversion Capital

Conversion Capital is a San Francisco, California–based venture capital firm that invests in early-stage technology companies, with a primary focus on B2B software, developer tools, cloud infrastructure and digital platforms. The firm partners with founders at seed through early growth stages, providing capital, strategic guidance and network access to support product development, customer acquisition and scale-up execution. Conversion Capital typically leads or co-leads financings and collaborates with other institutional investors to help portfolio companies progress through subsequent rounds. Its investment activities are concentrated in the United States technology ecosystem. The firm emphasizes founder-first support and engagement across strategic, operational and recruiting challenges.