Coefficient Capital is a U.S. sector-specialist venture capital firm investing in and supporting the next generation of consumer brands and companies, focused on early-stage businesses that shape the future of consumer products, direct-to-consumer (DTC) e-commerce brands, consumer technology, and adjacent consumer-sector themes. The firm was founded by Andrew Goletka and Franklin Isacson (Co-Founders and Managing Partners; both previously at growth-equity and consumer-investment roles) alongside partners, and operates as one of the more prominent dedicated consumer-brand early-stage VCs in the broader New York and U.S. consumer-investment ecosystem alongside firms such as CircleUp, Imaginary Ventures, Lerer Hippeau, Forerunner Ventures, and Thrive Capital. Coefficient Capital has raised multiple institutional funds (Coefficient Capital I at approximately USD 150 million in 2019, Coefficient Capital II at approximately USD 200 million+ in 2022) with aggregate AUM in the USD several hundred million range, typically writing initial check sizes in the USD 2 to 8 million range at Series A stages. Notable portfolio companies include various leading U.S. DTC consumer-brand and consumer-technology companies.