Cherry Tree Associates

Cherry Tree Associates is a family office and venture investor backing startups, VC fund managers and co-investments through a hybrid fund-and-direct investment approach. It focuses on early-stage venture opportunities in the United States and globally, with emphasis on emerging technology ecosystems including Los Angeles and San Francisco. The firm has invested in more than 140 technology companies, with early investments including Casper, Thrive Market and PillPack, making it relevant for founders seeking family-office capital with both direct startup and VC fund exposure.