Category Ventures

Category Ventures is an early-stage venture firm built around the idea of helping founders create and win new categories, not just compete in existing ones. The firm typically invests at pre-seed and seed, and tends to favor startups where positioning, narrative, and GTM strategy can become a durable advantage. Category Ventures is most relevant for founders building something non-obvious that needs crisp positioning and ?why now? framing to unlock adoption. It is less relevant for commodity SaaS, copycat products, or businesses where category design is not a meaningful lever.