Bullish Capital

Bullish is a New York-based venture capital firm focused on early-stage U.S. consumer businesses. It invests from pre-seed through Series A, with observed follow-on activity in later rounds, and has acted as a lead investor. The firm backs consumer products, commerce, lifestyle, wellness, fashion, media, retail, food and beverage, sports, marketplaces and related technology-enabled consumer categories, typically investing $500,000 to $3,000,000.