Blue Cross Blue Shield of Michigan (BCBSM) is an insurance company based in Detroit, Michigan. Established in 1929, BCBSM provides health insurance coverage for individuals, families, and employers in the United States and internationally. It also administers Medicare plans for customers and benefit plans for federal employees and their dependents. The company operates as a subsidiary of BlueCross and BlueShield Association. The company is managed and governed by the board of directors who are assisted by a finance committee.