New Ground Ventures is a Palo Alto-based venture capital firm founded in 2013 that invests primarily in early-stage companies. The firm follows a generalist investment approach, with activity spanning software, consumer, and deep technology sectors. It focuses on backing founders building scalable and impactful businesses across multiple industries. New Ground emphasizes disciplined investment analysis, including evaluation of team, product, and unit economics. The firm maintains a flexible mandate across stages and sectors, supporting portfolio companies with strategic guidance and long-term partnership.