AUG.global is a Sofia, Bulgaria-based accelerator-style startup builder and technology services firm that works with and invests in startups around product development, digital transformation, AI and data science. It focuses on technology sectors including AI and machine learning, big data, cybersecurity, fintech, gaming, healthtech, mobility, AR/VR, automotive, enterprise software and SaaS, making it most relevant to founders seeking accelerator or venture-building support rather than a traditional VC fund.