Atrofin VC, operating as ATARIA, is a corporate venture capital firm that helps Latin American corporations invest in startups aligned with their brands, channels, and technologies. It backs companies globally, including Latin America, Israel, and the United States, with later-stage venture activity and a portfolio of more than 35 companies. Relevant sectors include B2B enterprise software, AI and data, fintech, healthtech, mobility, retail, logistics, and SaaS.