Amplify LA s First In is a Los Angeles-based venture capital firm backing U.S. technology startups, with activity in seed and early-stage rounds and experience acting as a lead investor. The firm's portfolio exposure spans SaaS, cloud software, fintech, healthtech, e-commerce, gaming, mobile, media, consumer internet and enterprise software, with additional seed activity in government-contracting software. It is relevant for founders building software and internet businesses seeking early venture financing in the United States.