Alta Fox Capital is a Fort Worth, Texas-based alternative asset management firm and registered investment adviser investing across public and private markets. Its private-market strategy spans equity and debt for North American growth companies, with stated $10 million to $40 million checks and a focus on consumer, technology/TMT, healthcare, business services and industrial businesses. It is also relevant as a crossover investor for later-stage venture financings, with investment activity in analytics, data and fintech companies in the United States and Canada.