Affinity Capital Management

Affinity Capital Management is a privately held licensed financial services provider and investment management firm based in Sandton, Gauteng, South Africa. The firm works with financial advisors to design and manage multi-asset portfolios and investment solutions tailored to clients’ long-term return objectives and risk tolerance. It offers diversified discretionary investment strategies across local and international equities, bonds, cash and property markets within regulated frameworks. Affinity’s approach combines strategic and dynamic asset allocation with risk-focused management, emphasising collaboration with advisers and disciplined portfolio construction. The firm operates under South African regulatory standards as a Financial Services Provider and serves individual and institutional clients.