4Equity Media Ventures is a Brazil-based venture capital firm using a media-for-equity model to back startups, especially B2C and D2C companies seeking brand awareness and expanded media exposure. It invests across Brazil from Series A through later-stage, growth/expansion and M&A situations, with a sector mix including Advertising, Media, Marketing, E-Commerce, FinTech, HealthTech, Insurance, Food and Beverage, Retail and Internet. Typical investment sizes range from $1 million to $6 million, with an average investment around $1.5 million.