Thomas Arrix

Thomas Arrix is a Co-Founder and serves as Chief Executive Officer at Joy Food Company. He is the Founder & serves as Chief Executive Officer at betr Media. Thomas Arrix serves as Board Member at the University of New Hampshire Foundation. He served as a Board Member and Advisor at ZPPR. Tom Arrix was the Vice President, Global Marketing Solutions at Facebook, for seven years. He joined Facebook in 2006 and experienced the company's transformation from 10 million users to over a billion users today. Tom & team focused on the top 300 marketers in the US, developing the strategic game plans that are designed to solve key challenges, of their business. Under his leadership, Facebook was able to build a one-of-a-kind consultative selling organization: a team that leads with Thought Leadership, building deep client relationships and executing with operational excellence. The US Marketing Solutions team focused its efforts on helping companies transform how brands and people connect. Under Tom's leadership, Facebook US was responsible for business successes with key relationships such as Walmart, Samsung, American Express, JPMorgan Chase, The Coca-Cola Company, Pepsico, AT&T, Verizon, Ford, Amazon, Paramount, Sony Pictures, P&G, Unilever, Target, Capital One and the return of General Motors to the platform in 2013. The US team was critical in Facebook's transition to a world-class mobile ads business. Tom led the "Go to Market" strategy for Facebook's Video Ad product that is ready for launch in 2014. From Mobile to Product launches, from CRM solutions to targeted media execution, Facebook's US Marketing Solutions team plays a critical role in the evolution of how their clients connect with existing and future customers. Prior to Facebook, Tom was at Univision Digital as Senior Vice President of Advertising Sales and Marketing Solutions, where he was responsible for the sales strategy and sales support efforts, servicing the US Hispanic market. Univision Digital evolved into the premier cross-platform for marketers investing in the US Hispanic segment.