Salim founded 5 startups, his early successes ironically funding his later failures. He founded Leancamp, which connected Lean Startup, UX and business models; and now runs across two continents. He founded Village Accelerator, a programme that empowers some of the world's poorest tech founders. He has directed projects for Alex Osterwalder (Business Model Canvas), Nestle and JWT, and lectured at UCL and Oxford.