Michael Lastoria is a Co-Founder of JWalk. He is also a Co-Founder and serves as the President and Chief Executive Officer at &pizza. Michael co-founded Innovation Ads in October of 2002. Since inception, he envisioned Innovation Ads as a resource that would provide academic institutions with a means to generate students on a performance basis. Prior to Innovation Ads, Michael served as an independent sales consultant; creating performance-based marketing programs for a number of academic institutions. He is currently a member of 212NYC - New York's Interactive Advertising Club, the Interactive Advertising Bureau (IAB), Media Post and shop.org. Michael holds a B.A. in Economics and Business from Westmont College in Santa Barbara, CA.