Gadi Amit is a Co-Founder and serves as Chief Design Officer at Play Impossible. He also serves as an Advisor at TYLT Ventures. He is a San Francisco based designer behind some of the most innovative and lasting technology devices created over the last decade such as the Fitbit tracker line, the Lytro Camera, the Netgear router and many others. As the creative leader of NewDealDesign, the 2013 National Design Award honoree, Gadi is relentless in his commitment to crafting delightful and workable objects of design for everyday use. Gadi approaches technology design from the inside out, blending the practical with the magical for both the largest brands and youngest start-ups. He holds BDes (Bachelor of Design) in Industrial Design from Bezalel Academy of Art and Design.