Based in Hong Kong, Farook has extensive experience in launching and managing fashion and consumer brands in global markets. He utilizes his deep domain expertise in enabling startups refine their business models and identify market opportunities with input on critical areas like product design, marketing , and sales.
Farook’s core skills in building and motivating management teams add significant value to the Futurestep investee companies and teams. He focuses on both consumer and enterprise startups by providing access to knowledge, resources, and funding. His passion for contributing to the ecosystem focused on startup ventures in Asia is matched by his knowledge of global consumer markets as well as his exciting global network of contacts from varied industries and backgrounds.