Prior to joining Amplify Partners, Farah was a Principal at Valhalla Partners where she focused on early-stage investments in enterprise infrastructure. She spent her time at Valhalla helping technical founders - many of whom jokingly refer to her as their “co-founder without equity” – refine their vision and start their companies. Farah also took the lead in helping several Valhalla portfolio companies build relationships with potential partners and acquirers.
Prior to joining Valhalla Partners, Farah worked for two of the largest incumbents in the enterprise space: Hewlett-Packard Corporation and Hitachi Data Systems. She started as a software developer at Hitachi Data Systems and worked through numerous roles including technical marketing and solutions architecture. At HP, she served as Product Marketing Manager for the NAS product line, was the lead architect for an enterprise analytics software, as well as Integration lead for its $2.4 billion acquisition of 3PAR.