Ella is one of the Co-founders of Zinc, a new Social Innovation programme aimed at building scalable and commercial businesses that help solve the developed world biggest social problems. She's also the Co-founder of NewCo UK, an innovation festival that provides a behind-the-curtain-view into the most exciting, innovative and mission-led organisations in a city. As a marketing strategist Ella worked with leading global brands such as Unilever, Wimbledon and EY. Ella is a London Business School alumna and studied engineering in Tel Aviv.