Ed Keller

Ed Keller is a Co-Founder and serves as Chief Executive Officer at Keller Fay Group. He also serves as Chief Executive Officer & Director at Engagement Labs. Keller Fay Group is a mouth research and consulting firm. Among the firm's many blue-chip clients are AT&T, Coca-Cola, ESPN, CBS, Omnicom Media Group and UM. Keller Fay's TalkTrack is the only source of ongoing research about all word of mouth, including the 90% that takes place offline. Prior to founding Keller Fay, Keller was CEO of the well-known research firm, RoperASW. In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member. He is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council and has served on the Board of Directors of Bazaarvoice (NASDAQ: BV). He is also on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller writes a regular blog for MediaBizBloggers.com and ShelleyPalmer.com, and is quoted frequently in the business press.