Dessy is a creative director and strategic storyteller who assists early stage startups with crafting powerful stories for competitive Series A rounds, customer acquisition, and hiring. She believes that creativity is combinatorial, that narrative directs outcome, and that story is everything.
Dessy brings deep understanding of the digital consumer mindset, having served as creative director on marketing initiatives for Colgate Palmolive, Gerber, Century 21, Mall of America, and A&E, as well as for grass-roots viral campaigns in entertainment.
Dessy received her BA(Hons) in English and Psychology and MA in Creative Writing from the University of Alberta. She built her first website in 1996 and has been chasing digital passions ever since.