Bessie Lee

Bessie Lee is Founder and Chief Executive Officer of Withinlink, a China-based startup incubator and early stage venture fund focused on marketing technology that supports China’s media communications industry. Prior to founding her own company, Bessie was CEO of WPP China beginning in 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue. Bessie also served as the CEO of GroupM China from 2005 to 2013, where she more than tripled GroupM’s media billings, and GroupM was named the number one media buyer in China in terms of billings for five consecutive years. Bessie is a frequent media commentator, blogger, and international public speaker, having presented at Cannes Lions, FT Future of Marketing, Dublin Tech Summit, and RISE. Bessie is also co-founder and current co-chair of the Mobile Marketing Association of China.