With offices in San Francisco and Los Angeles, VMG Equity Partners is a private equity investment firm with an exclusive focus on acquiring highly branded consumer products companies in the lower middle market. Founded in 1995, the firm's services include debt and equity placements, debt consolidation, re-capitalization, capital raising, sell-side advisory, and consultancy. The firm's defined set of attractive target industries include lifestyle, wellness, food/beverage, personal care, pet and leisure. The firm targets companies with revenues between $15-150 million. VMG currently has $325 million of committed equity capital.