Willcrest Partners

Willcrest Partners (Willcrest) is a direct investment firm based in San Francisco, California. Established in 2011, the firm invests in companies that are focused on a particular niche within their market and have a differentiated offering to their customers. The firm provides services in the areas of data management, aggregation businesses, maintenance and repair, logistics, and software-as-a-service. The firm also provides financial services in the areas of banking, billing and collections, insurance, and specialty lending. The assets of the firm are managed by the executive management team.