Upnin is a private investment firm based in Lubbock, Texas. Established in the year 2008, the firm owns or holds interests in a diverse portfolio of companies in the technology, banking, private equity, real estate, insurance, outdoors, and sports industries. UPNIN Family currently consists of UPNIN Investments, UPNIN Real Estate Series, UPNIN Partners, UPNIN Media, UPNIN Insurance, UPNIN Fundraising, UPNIN Housing, and UPNIN Rentals. The assets of the firm are managed by the board of directors.