Established in 2013, Tifosy is a financial advisory firm and investment platform catering specifically to the sports industry and is based in London, United Kingdom. The firm provides advisory services in the areas of mergers and acquisitions, strategic advisory, debt, private capital raising, and valuations, among others. The firm's investment platform assists sports franchises to raise capital from sports-focused retail, sophisticated and institutional investors globally, in the form of secured and unsecured loans, bonds, structured products, and ordinary and preferred shares.