The Great River Company (GRC) is a long-term focused, private investment company purposefully built in collaboration with the private individual investors, many of whom have built and managed personal and family-owned businesses. GRC is an alternative to traditional private equity firms, Further, the firm is not a single-family office, rather it represents many families in their investment activities, via the GRC committed investment vehicle. The firm seeks investment opportunities in founder and family-owned businesses seeking liquidity, where the owners are seeking (i) ownership transitions, (ii) greater career and financial opportunities for their management teams, and/or (iii) capital for organic and acquisitive growth.