The Bakery London in an accelerator which provides start-ups, brands and agencies with workspace, presentation area, seminars, conferences, launch events, room hire and business development services. It prefers to serve and invest in the automotive, education, public sector, financial services, food and drink, government and cities, healthcare and pharmaceutical, professional services, publishing, media, retail, technology, travel, adtech, artificial intelligence, blockchain, big data, shopper marketing, fintech, marketing tech, and virtual reality sectors. The firm was founded in 2012 and is based in London, United Kingdom.