Optima Group

Optima Group is a creative service, strategic consulting and market research firm dedicated to the financial industry. The firm offers qualitative and quantitative market research, customer analysis and segmentation, product assessment, strategic planning, product development and pricing and mergers and acquisitions advisory services. Additionally, Optima Group helps its clients in product branding, website and microsite development, integrated marketing communications and advertising. The firm serves to banks, wealth managers, institutional asset managers, mutual funds, insurance and trust companies.