Founded in 1999, Laird Squared is an investment banking firm headquartered in New York. The firm represents sellers, buyers, and investors in mergers and acquisitions transactions, joint ventures and financings. Laird specializes in business information economy such as database information services, consulting and vertical market application software. Laird's caters to a wide range of industries such as healthcare and pharmaceuticals, media, financial services, automotive, consumer packaged goods, retail and information technology, and telecommunications.