GE Capital, Franchise Finance is a lender for the U.S. franchise finance market via direct sales and portfolio acquisitions. The business has more than 30 years of experience and over 5 billion in served assets and provide financing to more than 2,000 customers and 14,000 properties. The business specializes in financing mid-market operators with multiple stores in the restaurant and hospitality industries. GE Capital Franchise Finance Corporation was formerly known as Franchise Finance Corporation of America. The company was founded in 1980 and is based in Scottsdale, Arizona. As of August 7, 2001, GE Capital Franchise Finance Corporation is a subsidiary of General Electric Capital Corp.