BHLP is a New York-based private equity investment consortium with deep experience building and running both private and public businesses. Related portfolio companies include video personalization provider Idomoo Inc. and first party cookie provider TruEffect. The BHLP partners include Jeff Burde, formerly Managing Director at Merrill Lynch; David Heller, formerly Co-Head of Securities Division and Management Committee Member, Goldman Sachs; and Ed Lupton, formerly founder & principal of Avila Capital Ltd and founder & CEO of MediaCom Holdings Ltd.