SAP is a provider of software services to its customers worldwide. The company specializes in procurement, financial, dash-boarding, customer relationship management, product life-cycle management, supplier relationship management, business one application and business one cloud services. It offers its services to various businesses that operate in the engineering, manufacturing, finance, asset management and research sectors. SAP was founded in 1972 and is headquartered in Walldorf, Germany The company has a strategy of growing in the cloud computing market by expanding the partner ecosystem through co-innovation and strategic acquisitions.