IOOF Holdings (IOOF) is a fund of funds based in Melbourne, Australia. Established in 1846, IOOF operates with four divisions including financial advice and distribution, platform management and administration, investment management, and trustee services. The firm advises retail clients investment strategies, wealth protection and accumulation, stockbroking, and retirement planning through an extensive network of financial advisers and stockbrokers. The board of directors is responsible for the administration of the company.