Houlihan Lokey Private Funds Advisory is a placement agent, founded in 1972 and headquartered in Los Angeles, California. The firm provides services such as the design and implementation of broader business development, sales, marketing, and investor relations activities. The firm also provides customized solutions to address client needs, providing a range of services from selective distribution-only mandates to full-service, multi-cycle, combined fundraising, and advisory mandates. Houlihan Lokey Private Funds Advisory caters to pension and sovereign wealth funds, private equity funds, family offices, and high-net-worth individuals.