Redstar Ventures is neither an incubator, nor a venture capital firm. The firm is a 'venture foundry' that takes a top-down approach to building companies. Redstar's model is based on identifying significant trends and growing markets, then developing potential products and services for those markets. From there, the firm finds the right staff, partnerships, and sources of investment to launch the enterprise. The firm was founded in 2012 by ATG co-founders, Jeet Singh and Joe Chung, and Matt Beecher of SCS Financial, and is grounded in the belief that channeling an entrepreneur's creativity and energy towards fields where fundability, growth, and exit potential are high increases their chances of success.