Cynthia is a strategist who consults to startups and Fortune 500 companies involved in consumer businesses. She is knowledgable in consumer behavior and branding as well as a thought leader in generational marketing. Her consulting engagements include strategic positioning, market launch strategy, branding and strategic marketing. A frequent conference speaker, she is known for her accuracy in prognosticating consumer trends and issues an annual top ten trends list. Cynthia is a trusted advisor to startup entrepreneurs, venture capital firms and public company CEO's. She is a member of several public and private company board of directors. She is a judge for several collegiate business plan competitions.